The Mobile Data Association (MDA) has committed to create an event platform to allow the mobile industry to forge closer working relationships with the operators.
This was the key commitment to emerge from the MDA's recent Analyst event, which asked how the mobile market will thrive during the downturn.
Bringing together many of the mobile industry's most respected industry analysts at London's City University, the event reflected a demand from mobile players for improved access to the gatekeepers of the mobile industry: the mobile network operators.
The request was echoed in the sentiments of the analysts, who said that enhanced integration and collaboration would ultimately create better opportunities and help to grow the industry.
Subsequently, the MDA has pledged to devise a meaningful stage for its members to work closely together with each other and other key industry stakeholders such as the operators.
A highlight of the MDA calendar, the Analyst event is a proven attraction to mobile business leaders keen to hear the informed, research-led opinion of those charged with assessing what's next for mobile.
Analyst summaries:
Paul Lee from Deloitte presented a realistic but stark economic outlook for the ICT industry, posing the question; 'Is anyone too big for the bin?' His research highlighted the challenges the mobile industry faces in the coming 18 months, providing indicators for achieving growth by looking at lessons learnt from past recessions.
Rob Bamforth, principal analyst at Quocirca, provided an assessment of the growth and adoption of mobile broadband in the enterprise landscape, suggesting that while mass adoption was achievable, much greater focus was required around cost, coverage and speed.
CCS Insight's Paolo Pescatore reviewed the mobile entertainment landscape, examining the shift in mobile operator revenues, highlighting the impact MMS, general messaging and data was having on the traditional dominance of voice.
Visiongain's Julian Pasin delivered the business outlook for the internet on mobile. His findings demonstrated the impact the iPhone and Safari browsers are having on driving mobile web access.
Shailendra Pandey, Senior Research Analyst, Informa Telecoms & Media provided research on the Mobile Payments sector; examining the current market, scope of services, business models and future opportunities.
The event was rounded off with an interactive panel session chaired by Helen Keegan of Beep Marketing and The Women in Mobile Data Association.
Speaking about the event, MDA Chairman, Steve Reynolds, said: "While predicting future development is always challenging, the considered analyst insight and challenging questions from the floor combined to make the event a great success. Talk of green shoots was tempered by a need for all points in the mobile value chain to work together. "On the evidence of this event, the mobile industry is in good shape and well positioned to continue to grow, but a commitment to innovation in everything we do is essential."
Monday, 13 April 2009
Friday, 27 March 2009
Enterprise mobile devices to rise by 56% between 2008 and 2014, claims research
Mobile Europe has just posted this on their web site, I thought you would find the article interesting;
Enterprise mobile devices to rise by 56% between 2008 and 2014, claims research
Boosted by increased usage of mobile broadband
A new report from Juniper Research is said to confirm that the ‘Unwired Enterprise' is becoming a reality with more businesses allowing employees to ‘go mobile'. Many enterprises are seeing the benefits of cost reductions and increased profitability won via efficiency and productivity improvements.The report found that revenues from mobile enterprise users will grow to $284 billion by 2014.
The mobile enterprise report found however that despite compelling arguments for mobilising business processes, numerous hurdles still remain in persuading significant numbers of businesses to become ‘unwired'. Specific barriers to adoption include: limited functionality resulting from the small size and form of devices, problems in adapting applications for mobiles while not compromising on usability, and the thorny issue of ensuring device security.
Indeed, report author Andrew Kitson believes that device management and security are critical issues that businesses need to address when going mobile: "Enterprises need to be assured of total control over the devices their employees use. To do this, they need to limit the types and numbers of devices connecting to their networks, deactivate or restrict devices that are lost or stolen, minimising functionality and access, and employing user authentication, content encryption, and other security solutions as appropriate. There are upfront cost issues involved, but the greater cost lies in compromising on security features."
Other findings include:
Enterprise-grade applications and services require advanced devices and rely on high-capacity networks: the proportion of devices connected to 3.5G/3.9G networks will rise from 13% in 2008 to almost 80% in 2014
Usage of wireless dongles is losing ground to usage of plug-in datacards and devices with embedded wireless modems and will peak in 2010/2011
Enterprise mobile devices to rise by 56% between 2008 and 2014, claims research
Boosted by increased usage of mobile broadband
A new report from Juniper Research is said to confirm that the ‘Unwired Enterprise' is becoming a reality with more businesses allowing employees to ‘go mobile'. Many enterprises are seeing the benefits of cost reductions and increased profitability won via efficiency and productivity improvements.The report found that revenues from mobile enterprise users will grow to $284 billion by 2014.
The mobile enterprise report found however that despite compelling arguments for mobilising business processes, numerous hurdles still remain in persuading significant numbers of businesses to become ‘unwired'. Specific barriers to adoption include: limited functionality resulting from the small size and form of devices, problems in adapting applications for mobiles while not compromising on usability, and the thorny issue of ensuring device security.
Indeed, report author Andrew Kitson believes that device management and security are critical issues that businesses need to address when going mobile: "Enterprises need to be assured of total control over the devices their employees use. To do this, they need to limit the types and numbers of devices connecting to their networks, deactivate or restrict devices that are lost or stolen, minimising functionality and access, and employing user authentication, content encryption, and other security solutions as appropriate. There are upfront cost issues involved, but the greater cost lies in compromising on security features."
Other findings include:
Enterprise-grade applications and services require advanced devices and rely on high-capacity networks: the proportion of devices connected to 3.5G/3.9G networks will rise from 13% in 2008 to almost 80% in 2014
Usage of wireless dongles is losing ground to usage of plug-in datacards and devices with embedded wireless modems and will peak in 2010/2011
Tuesday, 3 March 2009
Mobile Data Association announces its annual analysts day
The Mobile Data Association’s annual industry analyst day aims to provide a view of what to expect in the mobile landscape in the next 12 months
Registration is now open for the Mobile Data Association’s (MDA) annual industry analyst event. The session is open to all and will feature insights into the key market trends from leading mobile industry analysts and experts.
Hear views from:
Deloitte - Paul Lee
CCS Insight - Paolo Pescatore
Informa – Shailendra Padney
Quocirca - Rob Bamforth
MDA – Steve Reynolds
Visiongain - tbc
If mobile is on your roadmap or if mobile is your business; this event is an excellent opportunity to hear the views and insights of the people who predict the future trends in mobile communications. Bringing together expertise from across the mobile spectrum, the event provides unique access to people and mobile knowledge at a fraction of the cost of many other industry events.
Logistics
Date: Wednesday 25th March
Time: Lunch will be provided from 12 noon, sessions commence at 13:00 (Finish approx 16:30)
Venue: City University, Northampton Square, London, EC1V 0HB
Costs
MDA members – FREE
Non-members £75
Registration: http://www.themda.org/mda-shop/mda-events.php
Analysts will be presenting their predictions and research on topics such as mobile application trends and innovations, revenue models in growing market segments, mobile multimedia and messaging strategies, mobile payments, mobile data solutions for business, 3G, WIFI, etc.
As you might expect, this year there will be a focus on the impact the global financial crisis is having on the mobile industry. Paul Lee from Deloitte will be presenting “Is anyone too big for the bin?” a controversial view of the future of the TMT world.
Event agenda (subject to change)
Paul Lee, Deloitte - Is anyone too big for the bin?
Paul presents his research into the TMT sector and examines how the global financial crisis will impact the mobile landscape.
Hear views from:
Deloitte - Paul Lee
CCS Insight - Paolo Pescatore
Informa – Shailendra Padney
Quocirca - Rob Bamforth
MDA – Steve Reynolds
Visiongain - tbc
If mobile is on your roadmap or if mobile is your business; this event is an excellent opportunity to hear the views and insights of the people who predict the future trends in mobile communications. Bringing together expertise from across the mobile spectrum, the event provides unique access to people and mobile knowledge at a fraction of the cost of many other industry events.
Logistics
Date: Wednesday 25th March
Time: Lunch will be provided from 12 noon, sessions commence at 13:00 (Finish approx 16:30)
Venue: City University, Northampton Square, London, EC1V 0HB
Costs
MDA members – FREE
Non-members £75
Registration: http://www.themda.org/mda-shop/mda-events.php
Analysts will be presenting their predictions and research on topics such as mobile application trends and innovations, revenue models in growing market segments, mobile multimedia and messaging strategies, mobile payments, mobile data solutions for business, 3G, WIFI, etc.
As you might expect, this year there will be a focus on the impact the global financial crisis is having on the mobile industry. Paul Lee from Deloitte will be presenting “Is anyone too big for the bin?” a controversial view of the future of the TMT world.
Event agenda (subject to change)
Paul Lee, Deloitte - Is anyone too big for the bin?
Paul presents his research into the TMT sector and examines how the global financial crisis will impact the mobile landscape.
Rob Bamforth, Quocirca
The corporate uptake of mobile broadband; a review of the drivers and challenges faced by businesses that mobilise their workforce.
Paolo Pescatore, CCS Insight
Paolo discusses the mobile entertainment landscape.
Visiongain
The future of mobile content and applications.
Shailendra Padney, Informa
Making mobile payments and mobile banking a reality.
Panel session
The analyst’s discuss what impact mobile technology will have of the London 2012 Olympics.
The corporate uptake of mobile broadband; a review of the drivers and challenges faced by businesses that mobilise their workforce.
Paolo Pescatore, CCS Insight
Paolo discusses the mobile entertainment landscape.
Visiongain
The future of mobile content and applications.
Shailendra Padney, Informa
Making mobile payments and mobile banking a reality.
Panel session
The analyst’s discuss what impact mobile technology will have of the London 2012 Olympics.
Monday, 2 March 2009
The MDA latest MMS and SMS figures
The Mobile Data Association recently announced their quarterly report highlighting that both text messaging and picture messaging is still growing despite the fact that the UK is in the grips of a recession.
The highlights of the report are as follows:
The numbers are positive for the industry, revealing:
In the UK we sent a total of 78.9 billion text messages in 2008 - 216 million per day - an increase of 38% over the previous year
We are seeing similarly impressive growth of MMS, or video and picture messaging, a newer technology which is gathering pace as the number of camera phones increase and the technology improves.
In 2008 we sent 553 million MMS messages in the UK year on year this is up 23%
On Christmas day 2008 over 3000 pictures or videos were sent from mobile phones every minute this was a massive usage spike and proved the theory that picture messaging is normally triggered by an event.
So what’s driving these trends?
One of the key trends identified is the way people use SMS and MMS for different purposes. Early in the development of picture messaging technologies it was thought that MMS would eventually replace SMS due to its richer content. However this has not been the case and in reality two technologies continuing to grow and co-exist. This is because Text messaging is being used very much for conversational activity, how are you today, meet you in the pub, running late etc Whereas MMS is very much more event driven, in other words people need a reason to do so, such as taking and sending picture messages at birthdays, at Christmas or on holiday for example.
The mobile operators in the UK have been very fast to respond to mobile users in the UK by offering really competitive and creative tariffs, whether you text, talk or surf the Internet, As a result of this they have made users feel confident that that are not going to get hit with a large bill at the end of each month.
There has also been a significant uptake in the number of businesses using text messaging to communicate with their customers from dentists with appointment reminders to repair company’s informing their customers on the arrival time of the service engineer.
What will we see in the short to medium term future for mobile technologies?
New applications act only to further enhance the way we use our mobile. It is far from just a phone. From Twitter, to Skype to video and mobile content the experience for consumers just keeps getting richer and more appealing. In the medium term future we can expect to use our mobile phone from buying a train ticket to paying for a coffee using new mobile payment technologies. This added convenience brought to us by our mobile phone will be the next big innovation encouraging us to use our mobile phones more and more.
Wednesday, 11 February 2009
Deloitte launch 2009 predictions
I have just found out the Deloitte has published their predictions for the Technology, Media and Telecoms markets for 2009.
This latest set of predictions you may consider to be more important than ever this year due to the current economic crisis.
I have read the reports and found them to be well balanced and informative, I hope you do too.
This latest set of predictions you may consider to be more important than ever this year due to the current economic crisis.
I have read the reports and found them to be well balanced and informative, I hope you do too.
The Predictions series is based upon an extensive research process, as well as drawing upon the expertise of members of our TMT practices around the world, research by external industry analysts and the knowledge of industry leaders. For Predictions 2009, we were fortunate enough to be able to interview 50 of some of the most senior executives across the TMT sectors.
Technology Predictions
The need for the technology sector to deliver cost efficiencies, drive productivity improvements and provide the foundation for new products and services will remain as vital as ever. Therefore many of this year's Technology Predictions look at the IT and technological concerns that will be affecting corporations in the coming year, demonstrating the opportunities available for those technology companies who truly understand their clients.
Download pdf
Media Predictions
While the media sector is expected to be buffeted by gruelling macroeconomic conditions in the year to come, we should not forget that the need for the sector to inform and entertain us remains fundamental. This year's report covers the opportunities for the industry, presented by 3D at the movies and the potential for television to rediscover its self belief, as well as the challenges such as the growing cost of online content, and the need for print media to adapt their traditional business models.
Download pdf
Telecommunications Predictions
The reliance on this sector to keep the businesses and the people of the world connected remains as critical as ever. And with exciting technological developments occurring, particularly in mobile telecommunications, there will be many ways for this dynamic industry to ride the economic downturn.
Download pdf
Enjoy
The need for the technology sector to deliver cost efficiencies, drive productivity improvements and provide the foundation for new products and services will remain as vital as ever. Therefore many of this year's Technology Predictions look at the IT and technological concerns that will be affecting corporations in the coming year, demonstrating the opportunities available for those technology companies who truly understand their clients.
Download pdf
Media Predictions
While the media sector is expected to be buffeted by gruelling macroeconomic conditions in the year to come, we should not forget that the need for the sector to inform and entertain us remains fundamental. This year's report covers the opportunities for the industry, presented by 3D at the movies and the potential for television to rediscover its self belief, as well as the challenges such as the growing cost of online content, and the need for print media to adapt their traditional business models.
Download pdf
Telecommunications Predictions
The reliance on this sector to keep the businesses and the people of the world connected remains as critical as ever. And with exciting technological developments occurring, particularly in mobile telecommunications, there will be many ways for this dynamic industry to ride the economic downturn.
Download pdf
Enjoy
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