Friday, 3 October 2008

SmartPhone's and your business


One common dilemma businesses face that have not developed and implemented a mobile strategy, is the covert usage of Smartphone devices within their businesses.

Initially staff have these sexy devices because they look good, but after a while most of their owners will start to ask their business if they can be used to pick up email whilst there are out of the office and synchronise to their desktop PC etc.

If staff are asking for smartphones is a good sign - it shows they are keen to increase their efficiency. Smartphone’s are a great productivity tool – just as long as you have control over them.

I have documented below a simple approach to the problem.

Select a companywide device and usage policy
So before you give the green light, best you work out your longer-term mobile strategy. Otherwise, you’re likely to get covert deployment - Before you know it, they’re all at it and you’ve lost control. In fact, most of the handsets already used by staff are email enabled in some form – but not necessarily the right form.

You must therefore take control by establishing a policy whereby all handsets are approved and managed by your IT department. Having a smartphone strategy from the outset will save you a lot of hassle downstream. You’ll also be creating your first stepping stone on the road to enterprise mobility.

First, you must decide on a common mobile platform. Your employees may well be pushing for Blackberry technology, Windows Mobile or event the IPhone, all are good and will enable your staff to get much more than just mobile email and calendars. Using Smartphone’s, your employees will be able to send and receive emails, view and edit calendars and contacts, , browse the Internet, view maps, use GPS technology, and run industry-specific applications. having a range of devices with different operating systems is the wrong approach, thry the various devices avaialble and pick the one that best fits your business.

Productivity
Smartphone’s will also help increase productivity by speeding decision-making. Indeed research suggests that mobile email makes a huge difference to anyone who receives more than 50 emails a day and spends more than 20% of their time out of the office and will certainly ensure your employees stay in touch with colleagues, customers and vital information away from the office.


Security
One thing you must not overlook when implementing your mobility strategy is security. Each year, around 12,000 mobile phones are found in the back of taxis in London alone, which means you should ensure all data is secure and controlled in the event of a lost or stolen device.

A good way of doing this is to deploy a third party device management and security package. This lets you manage your Mobile devices in much the same way as you manage desktops, laptops, and servers – allowing you to enforce group policy settings, distribute software updates, and wipe data from mobile devices if they get lost or stolen.


Long-term benefits
Enterprise mobility has already made a huge difference to many organisations who have deployed it. The important thing is to plan your long-term mobility strategy, not just your immediate requirement for email and calendars. Think about how else it can help your business in terms of customer relationship management, sales and marketing, service, and trouble-shooting.

Enterprise mobility starts by taking the processes that go on within the four walls of your organisation and mobilising them. In your case this will be email, calendars and contacts, Organisations like mine can then help you develop your strategy further by mobilising other functions within your business - such as CRM, ERP, accounting and so forth. At the end of the day, there’s very little that can’t be mobilised.

Lastly, don’t simply view this as a stop-gap to satisfy those employees who are asking for smartphones. Think of it as the opportunity to make a positive impact on your business in the longer term. If you’re not planning for enterprise mobility, rest assured your competitors are.

Thursday, 31 July 2008

MDA latest SMS, MMS, MI figures Jan-May 2008


The Mobile Data Association (MDA), has announced its latest quarterly data report on activity from January - May 2008 for Text Messaging (SMS), Mobile Internet (MI) and Picture and Video Messaging (MMS) and identifies new trends in the way people are increasingly relying on their mobile phones.

General trends:
All three measured metrics continue to grow; SMS has again surpassed expectations with 1.4 billion text messages being sent in the UK every week. SMS has established itself as a true social connecting tool and continues to have mass consumer appeal, at the same time there are signs of SMS being applied in commercial applications which will see the volume continue to rise.

Mobile Internet has seen steady growth in the UK; 16.5 million people accessed the mobile Internet in May 2008. This represents a 25 per cent growth since May 2006, indicating an average 4,500 new users every day.

Picture and video messaging (MMS) is showing excellent and sustained growth, with volumes rising steadily supported by some interesting seasonal peaks. 10 million picture messages are sent every week in the UK and year-on-year growth is at 30 per cent.

The growth can be attributed to a number of factors such as; the increased number of mobile devices with picture and video messaging capabilities and the emphasis placed on ease of sharing images via the mobile networks.

Seasonal highs include December when new devices are purchased; this resulted in a massive 52 per cent increase or an extra 19 million messages in December 2007 alone. Other seasonal trends which will be monitored this year, following spikes last year, is the use of picture and video messages sent while on holiday, the ‘Wish you were here’ effect. Will this spark the end of the traditional postcard? The MDA will be assessing the figures during July and August this year and will report on them later in the year. (October 2008)

What does the future look like?
The outlook for mobile data usage remains very positive. The moves by mobile operators to offer all inclusive tariffs will stimulate further growth and with predicted lower roaming charges, this will also drive usage. The MDA expects to see SMS growth of around 30% in 2008.

New operator pricing combined with new function-rich, Internet enabled devices such as the iPhone and Nokia N95, are key to driving adoption of mobile Internet access. There are powerful signs all around that mobile Internet access will supersede traditional PC access; a recent US study indicated that iPhone owners were responsible for 1 in 1,000 web page views last month. The MDA predicts that mobile Internet will become a true rival for traditional desktop Internet access, with growth of around 20% being seen in 2009.

In our next report in October 2008, the MDA will report on the rapid growth of mobile data usage driven by ‘dongles’, the 3G GPRS devices used to connect laptops to the Internet via the mobile networks.

Assessing the findings of the MDA’s Q2 report, Rob Bamforth, Principal Analyst at Quocirca, said: “It is well understood and been demonstrated in recent years that the mobile phone has become one of the three most important items people carry – along with keys and a wallet or purse – when heading outside. For business or personal use, it is no longer simply a mobile equivalent of the fixed phone, but a pocketable tool for remote control and connection across several modes of communication.

The access and sharing of snippets of information while on the move has become part of working and personal lives. It started with voice, then expanded to text – which as MDA figures have consistently demonstrated has grown astronomically over time – and now most recently has grown into richer messaging media and mobile access to the Internet. While these are still in their early stages, with some aspects of the technology still evolving, adoption looks set to follow similar paths to other communication and media formats.”

Q2 2008 Statistical findings
The MDA reports are unique as they report historical user data, not estimates or predictions, the figures are aggregated from all UK mobile operators.



The report highlights three key areas of mobile data usage:

Text Messaging (SMS)
Headline: The British love affair with texting continues

Number of person to person text messages sent in the UK:
Per month 6,467,070,000
Per week 1,492,400,769
Per day 212,616,000

Key facts:
25% Growth Quarter on Quarter (Q4 2007-Q2 2008)
30% Growth Year on Year (May 2007 to May 2008)

The growth of text messaging continues to defy expectation. The growth curve is set to continue as new devices promote messaging applications at the centre of their functionality. 1.4 billion text messages are now sent every week in the UK alone.

Steve Reynolds, Chairman of the Mobile Data Association comments: “Text messaging has been without question one of the great success stories of the mobile age both for the industry and consumer. With announcements this month around reduced cost of sending and receiving text messages abroad, this type of mobile operator action will only act to stimulate further growth. In 2008 we are increasingly seeing other applications come into focus for business and consumer use. Mobile e-mail and instant messaging represent new communication mediums but mobile operators need to simplify set-up and access to encourage adoption.”

Picture and Video messaging (MMS)
Headline: Wish you were here, say it with your mobile this summer

Number of person to person MMS messages sent in the UK:
Per month 46,516,405 (During May 2008)
Per week 10,734,555
Per day 1,529,306

Key facts:
MMS has seen a 30% year on year growth
10 million picture messages sent every week in the UK

Steve Reynolds, Chairman of the Mobile Data Association comments:
“Picture and video messaging volumes are gathering real pace. The proliferation of camera enabled devices has been key, but improved and automated settings around MMS set up have made the process simpler for the end user. The mobile phone now goes with us all everywhere; the seasonal trend of sending holiday messages is testament to that.”

Mobile Internet (MI)
Figures relate to number of unique visitors accessing the Internet from their mobile phone during the stated period:

Number of Mobile Internet users
May 2006 13,140,000.00
May 2008 16,425,000.00

Average number of new users per month 136,875 (between May 06 and May 08)
Per week 31,587
Per day 4,500

Key facts:
Mobile Internet usage has grown 25% in the past two years.

Steve Reynolds, Chairman of the Mobile Data Association comments: “There remain a number of challenges that mobile operators need to address to accelerate the growth of Mobile Internet. The MDA is calling for greater price transparency on the costs associated with using the Mobile Internet. The findings of this report suggest a real consumer appetite, but confusion over costs may be holding back growth.

TBS update their web site

TBS has updated their web site this week. Its worth a visit as the web site now has a project zone with video case studies of best practise in enterprise mobility and a members section complete with, white papers, PowerPoint presentations, TaskMaster demos, a Enterprise Mobility blog and a discussion forum.

Take a look http://www.tbsmobility.com/

Tuesday, 8 July 2008

The mobile phone becomes a necessity

The mobile phone becomes a necessity for ALL the but internet is becoming an increasing challenge.

The Joseph Rowntree Foundation survey, published 1st July 2008, suggests that a single person needs to earn £13,400 before tax to afford a basic but acceptable standard of living. The report also states that mobile phone ownership for low income individuals has grown rapidly, indicating that the mobile phone is becoming a necessity, much like the land line telephone. The report budgeted for mobile phones on a pay-as-you-go basis (rather than on a contract basis). It identified that mobile phones are now required for special use – for example, for emergencies in the case of pensioners or in the case of parents, if they needed to be contacted during the day by their children’s schools etc. In 1998 mobile phone ownership for low income individuals was rare compared to today, however the possibility of lower cost ownership is a contributory factor to the rising numbers.

The report also suggests that internet access is only a necessity for children’s educational purposes. The government’s aim, to provide internet access for all, creates somewhat of a dilemma. My concern is that the government target for internet access is becoming an increasingly difficult goal, especially when the number of people living below the poverty line is increasing, and when this number has risen by a further 100,000 children in 2006-2007 to 2.9 million.

Even though the government has long acknowledged the role that technology can play in education and it is imperative that ‘education is for all’ in our modern society, the challenge is of reducing the number of disadvantaged children and adults requires creative solutions from government and the mobile industry. This is where mobile technology can assist, as wireless-enabled PDA’s and smartphones could bridge the gap, bringing low cost Internet access, web browsing, and e-learning applications to ALL. Internet connectivity could be delivered by either public wireless LAN (Government Wireless Cities Programme) or by a subsidised wireless broadband from a cellular network provider.

Mobile industry call to action;
The Joseph Rowntree Foundation report has identified that we, as the mobile industry, need to develop creative mobile internet packages that ensure the government strategy is met and certainly as far as our country’s children are concerned, NONE are disadvantaged.

Monday, 2 June 2008

You and your mobile phone

I am currently working on an article around mobile phone usage, for this I have created a quick questionnaire.

Please could you click the link to help me with the future article.

http://www.surveymonkey.com/s.aspx?sm=MhuZJEHJOoCsHafpj2k4kg_3d_3d


Thanks in advance


Steve